The Brand
https://www.unico.com.au/
Unico is an Australian technology solutions provider with a long history of telecommunications expertise and specialist IT solutions. The Challenge
The brand sought to reinforce its position as a category leader by leveraging social media via the LinkedIn platform. The objective was to increase brand visibility and establish their expertise by blogging long-form content that demonstrated thought-leadership in the technology sector.
The Solution
Leveraging four key content pillars revolving around brand building, showcasing thought-leadership, company culture and lead generation, a long-term content calendar was developed for their social media presence. Social Media
Leveraging four key content pillars revolving around brand building, showcasing thought-leadership, company culture and lead generation, a long-term content calendar was developed for their social media presence. Social Media